5 Secrets to Skyrocket Student Retention in Your Music Lessons

Keeping students engaged and excited about lessons and practicing is one of the challenges teachers face in retention for lessons. If the student isn’t having fun, they won’t want to practice; lessons become challenging because you, the teacher, have to reteach the previous lesson, and you can’t accomplish what needs to be done in the lesson and the student doesn’t make the progress they are hoping for. To help combat this cycle, here are 5 secrets to Skyrocket your Student Retention.

1) Give A Little: Have a fun studio atmosphere. Be a little less formal than the teachers were a couple of decades ago. Play music online for them. Have them bring in the music they want to do. Talk about their favorite music and see if you can find sheet music just for that as a “fun song”.

2) I Am Not Above Bribery. Candy is sometimes the best incentivizer. I like to have a bowl of candy in eyeshot of the students during their lesson and allow them to pick from AFTER their lesson. They only get the candy at the end. And you better believe they are thinking about what candy they want to pick from the bowl for most of the lesson.

3) Make Practicing and Assignments Fun. Have fun activities for them to work towards. Create a sticker chart where students can earn prizes for practicing or completing assignments in their theory workbook or other outside assignments.

4) Embrace Holidays. Use holidays to decorate your studio space, and special candy or themed activities year after year so students know what to expect and look forward to each year.

5) Get The Whole Studio Together! Offer group classes, or performance classes where students can practice performing for other’s in a safe space, but also allows them to meet other students in the studio. Never hurts to have a short pizza or ice cream party afterward too!

Mastering Time Management: A How-To Guide for Balancing Teaching, Staying on Schedule, and Implementing a Duplicable Teaching Style

As a mom of 3, I have had to work really hard to keep that work life balance especially since I teach in my own home. —Between you and me and there really isn’t a balance it’s just being honest with yourself about what you can really do in the time allotted to reach your personal goals.

Decide How Many Students You Need To Teach

Before you start advertising you’re ready to open your music studio, sit down and do the following:

1) How much money are you wanting to earn from teaching? For me, teaching is my job that contributes to our household living.

2) How many days are you truly able to teach? (I teach 4 days a week)

3) What are those times that you can teach? 🎶 It’s best to put all your lessons back to back, you’re able to fit more students into your schedule.

4) With the number of days you can teach, and the lesson slot times based on 30 minutes (or whatever the shortest time slot you offer) How many students can you fit? ( 4:00-6:00 4 days a week is 16 - 30 minute lessons a week) - likely you’ll have a combination of lesson lengths, but this is just getting your baseline tuition amount.

5) Next step is to take your desired income and divide it by 4 (4 weeks a month) between the number of minimum lessons. ex: $2000/4/16=32 (I rounded up). So your weekly 30 minute lesson price would be $32. Tuition Per month, based on 4 week months is $128. To configure your 45 minute and 60 minute tuition rate you just multiply it based on the $24 per individual lessons. (45 minute lessons $48 weekly /$192 month; 60 minute lessons $64 weekly/ $256 month.)

The key is to know what the average rate in your area is and don’t go too low and don’t go too high. Be in that competitive sweet spot. And by using some of the other recommendations that I’ve suggested in other posts like this found here on this blog.

Stick To Your Schedule

Now that you have your schedule you’ve got to stick with it. You have now defined for yourself that “time is money”. It’s your job to stay on time with each lesson, don’t be a doctor’s office that’s always late, because that affects everyone else following.

Also accept, you can’t teach everyone. There are going to be people that really want to work with you but they can’t commit to the opening you have. Add them to your wait list. It’s a really hard thing to do. And I’ve had to tell someone I don’t have any available time even on my speciality instrument, but, if they really want to work with you, they will wait. And if they don’t, then that’s not on you. You have to honor your time. For me, I get 1 day a week with my kids after school. And honestly, if I say that, the 1 day a week after school with my kids, to a prospective parent, they understand (yes, I have even told that to a parent, 2 months later I had an opening and they took it.)

Use The Same Method Books

Most of your teaching will likely be beginning through elementary. When you decide on the method books you are going to use, use them for every student as much as you can. After the first year of teaching, I knew the series of books I use (especially the Primer books) inside and out. I didn’t have to prep for the lesson. I knew what it was about, and how to effectively execute the teaching of it. So I had zero prep time going into those lessons. That left more time for me, or to do other research on pieces, find other music for recitals, or work through teaching prep on more advanced pieces of music for my advanced students.

The key is to keep things duplicatable from student to student as much as you can. I get not every student is the same, but the principals that you are outlining through the help of the method books is. Music in general is a series of rules. So it’s a concept that can be duplicated. Also, keeping the pricing the same from student to student and just using a base figure for all of your tuition makes it easier and predictable.

How many days a week would you plan on teaching?

Happy Teaching!

Becky

Pre-Made Holiday Themed Canva Recital Program Templates

Need help with a quick and easy recital program? I made 6 different Holiday Themed Recital Program Templates this year you can use using Canva.com

You can access them here using this LINK. You must create an account to access, and be sure to save the templates to your account before you make changes so everyone can access them as they are now.

Happy Teaching!

Becky

Unleash Your Income Potential: Discover New Ways to Increase Your Revenue Streams

Ever find yourself doing the same thing over and over again in your music studio and wonder, what if I just made something so I don’t have to keep writing this same thing out all the time?

That was me. Always write out the fingering chart for scales, week after week and student after student. I have a general rule, if I’m consistently doing the same thing, find a way to automate it. So I took my own advice and created a scale book for double horn.

But wait, there’s more. There’s nothing like this already out there…so what if I were to sell it, and increase my studio earnings through the book sales, but wait…what if I self-publish it on Amazon and have the potential to reach a greater audience?

In my area, I’m limited by how many students I can have in my studio by my county. So I have been thinking outside the box on how I can help more people on a broader scale and ultimtetly increase my revenue streams.

• Online sales of products like ebooks

• Offering Online Lessons, or premade lessons someone can purchase as needed

• Create a Presence on social media (playing famous solos, or your students playing, or ways that you teach have a creative spin to it. But something duplicatable that you can recreate over and over in a slightly different way.)

These are some ideas on how to make your studio successful outside your teaching space. The world is a big place and there is so much growth potential ready for you and your ideas and knowledge to share!

What are other ways to help make your studio successful outside of your teaching space? Comment below!

Happy Teaching!

Becky

The Top Challenges You'll Face When Starting a Music Teaching Business (And How to Overcome Them)

Starting any new business is not without any risks. It takes time, effort, and determination to get any business started and ultimately hit that goal of a thriving business. Thankfully, music studios are one of the businesses that can thrive sooner rather than later, you decide how many students, you decide when and where to teach. You are offering a SERVICE. And most likely a service that is needed in your area. But let’s talk about some challenges you can face and how to better prepare for them just in case. I’m Becky, and I’ve built my music studio twice in 2 very different cities and I share all my tips and tricks on how to start, run and build a successful and thriving music studio!

1) Lack of students. Getting your name out there is going to be the #1 challenge in starting your studio. It’s all up to you on advertising that YOU are a teacher. That means, telling all your neighbors, friends, asking all of them to pass along your info if they know of anyone. Getting on Facebook, Instagram and putting yourself out there tagging your city or County location so that when people look in your area your name and studio pop up. Order business cards to hand out when needed and always carry some in your wallet. Leave the business card or flyer at a coffee shop, or local establishment (I like leaving my info at mom and pops locations). This is to get you started! You can check out more at this post here: 5 Marketing Strategies to Help Your Music Teaching Business Stand Out.

2) Pricing. Determining your tuition rate CAN be a challenge. It’s all about finding that Goldilocks pricing that works for you, and works for the family so that you aren’t over and above the local average for teaching. Check out this post to confidently price yourself and set you apart from the other studios!

3) Student Retention. Once you start a student, it’s easy to see working with them for years to come, especially if you teach beginning through advanced. But, students will come and go in your studio. The #1 goal is to keep students LOVING lessons so much that they beg their parents to keep taking lessons (yes it can actually happen!) Create a fun and exciting atmosphere in your studio. Decorate for ALL the holidays. Have candy (always a winner with kids) Pick songs that they will like along with your standard rep. I like to have a fun Halloween song for each student to work on in October. Plus let them pick the Christmas song for the holiday recital. I also like to have a “challenge” or reward-based incentive in the studio. Keeps them working towards something plus it helps them practice more regularly.

4) Avoid teaching Burnout. Set your schedule, and be firm with it. I get wanting to teach everyone that sends is interested, but also, be realistic with what you can handle with your already busy life and schedule. Be really honest with yourself in how long each day you can teach. How you can still spend time with your family. Remember, most lessons are an A-typical work schedule. For me, my husband gets home from work around 3:30 and takes care of the kids while I teach until 6:30. So I don’t get a lot of after school time with my kids. But I also, don’t teach every single day of the week. So I make time, and I keep it that way. Not everyone’s schedule will align with yours so…Start a waitlist if you have to so that if you do lose a student you already have someone or a list of someones waiting to work with you. And schedule in BREAKS, spring break, Thanksgiving and Christmas are guaranteed break for the whole studio and for me personally, I take June through Mid August off from teaching.

What are some challenges you have faced or fear facing when you start teaching?

Happy Teaching!

Becky

Stop underpricing yourself: How to confidently set prices that reflect your true worth

You’ve decided you want to start teaching, how do you choose your tuition rates to ensure that you book new students and keep them coming back year after year? Keep reading to learn how to confidently set prices that reflect your true worth.

Know YOUR WORTH!

You are setting up your business to be a money-making, profitable and SERVICE BASED BUSINESS. Just like a plumber or hair stylists, this is your job. Doesn’t matter if you’re teaching 1 or 20 students. It’s still a business that commands respect. For me, it took me years to accept and finally charge what I originally “wanted” to charge for my tuition rate. I undervalued myself and what I had to offer, which meant I had to teach more than double the number of students just to make what I needed to earn to help our family with bills. Plus it wasn’t helpful to the other teachers in the area. But having a teacher that is priced way lower than the other teachers around it creates a sort of “bidding war” and can put you or the other teachers in an awkward situation. You should create competitive yet reasonable rates.

Know WHY you believe in your worth!

You have to learn why it is okay to price yourself at your worth and not what others think you are worth. 3 items can help you justify your tuition rate:

• years of experience in your own development of talent

• education, college-level if any

• prior teaching experience.

When I opened my doors for teaching I had already been playing piano for 18 years, and horn for 15 years. I went to college and got a music degree AND had already been teaching for 10 years. Yet, I still under priced myself by $10 a lesson. And it took me YEARS of increasing my rates and finally moving to a new location where I could set my rate starting what I wanted and go up from there. I don’t want you to make the same mistakes I did. So here are a few tips I recommend.

🎶 Tip 1: Try to scout out your local area on what other teachers are charging for tuition. Base your rate around that and the 3 qualifiers above.

🎶 Tip 2: List in your studio policy what your monthly tuition includes! Include that your tuition is for private lessons, and also your time outside of lessons, overall music experience, and how many recitals you’re hosting a year.

🎶 Tip 3: Be confident when talking about your tuition. If you aren’t confident, whomever you are talking to will pick up on that and you could run into issues down the road with that family.

🎶 Tip 4: You can always increase your rates at a later date either for existing students or just for new incoming students or both.

Remember, you’re not going to be able to teach everyone. But also, it’s your business you can run it how you want, from creating “scholarship” opportunities to help offset the cost for a student, to reduced lesson costs for those in financial difficulties. I’ve even offered gift cards/pre-paid lesson opportunities which come in handy for holiday gifts or birthdays.

LAST THING: the minute someone starts to take advantage of you, from missing lessons, and expecting you to reduce their tuition due to missed lessons to paying past the due date. They aren’t respecting you or your business. Talk to them and let them know that this business is just as important to you as their job is to them. Give them one more chance and if they are late again, or continue the same pattern of behavior, then it’s time to terminate. In the end, you might lose a student, but there are always more waiting to join your studio, and to be respected is more than any money earned.

Happy Teaching!

10 Must-Know Tips for Starting Your New Music Studio Business and Succeeding

Starting a new business in music teaching? Let’s get you started right from the start with this Check list!

1) HAVE A STUDIO POLICY! This sets the expectations on who you are as a teacher and what you expect from your students. Must include: how often you teach, tuition rate, the due date for payments, Missed lessons, and make up lesson rules AT A MINIMUM. Not sure how to get started with writing a studio policy, you can get my ironclad and customizable template here: STUDIO POLICY TEMPLATE COURSE

2) Have a set location or plan in where you are going to be teaching. Will you do it in your house, rent a space, travel from house to house? Have that in place before you start advertising.

3) Advertise. This is obvious, but advertise on Facebook in the local community chats, anytime someone posts about a music teacher be the one to respond and send a message. Post on your regular feed, and on Instagram. Get loud at local events, and always carry business cards with you. Post at local coffee shops or other places with community boards.

4) Learn the rules of your county and state for having a local small business and obtain whatever you need to obtain to reduce fees later on or risk being shut down later.

5) Decide how many students you can teach and your teaching schedule

6) Decide what levels you’re going to teach (beginning, elementary, intermediate, advanced)

7) Decide what method books you’re going to use and get familiar and comfortable with the flow and various songs.

8) Start thinking about where and how you can host a recital so that you have time to plan in advance.

9) Create fun and exciting activities for the students to keep them excited and engaged so they practice at home and want to keep coming back week after week.

10) DON’T forget that you are running a business. You set the hours, days, and tuition. Don’t feel pressured into making changes from your plans to accommodate someone else.

Keep checking the site for more tips on how to start your music studio, keep it running, and building a successful and Thriving music studio!

Happy Teaching!

Master Your Recital Performance with These Pre-Recital Practice Tips

Spring is HUGE for spring recitals! I personally spend at least 2 weeks working on recital prep with my students. We act out how they will get onto the “stage”, bowing, performing (including releasing the final note and what to do with their hands or instrument) final bow, and then returning back to their seats. We do this over and over each week to just make it super easy for even the youngest student to remember come recital time when nerves are high.

Recital prep starts 3 weeks before the recital date. I’ll explain why below. But first…

🎶 Secrets to Success: How we do recital prep in my studio

1) Pick a place near your piano to have the student sit in while they wait “their turn” to come on stage.

2) Introduce them as you will in the recital, with their name and the title of their piece. After their name is called they will then come on stage, place their music on their stand or bench of the piano and turn to the audience to bow, then they will sit and prep to play.

3) I always instruct my students to take a deep inhale before they begin playing, again as a way to help reduce the nerves.

4) Once they are done playing, hands gently in their lap then stand and SMILE (at their mom) and take their bow. They then depart the stage back to their seat. I keep the music and will hand that back to them at the end —one less music rustling around while other kids are playing. You could collect their music beforehand as well, but I found most kids like having something to hold on to help them not fidget so much.

ALWAYS, whenever someone is bowing, each student should clap just like they want to be clapped at when they perform. We even practice clapping in lessons.

3 weeks before the recital we practice this process at least 3 times before we move on to other music if there is time. Lots of talking and explaining each step, and how to bow (hands at their side not in front and back)

2 weeks before the recital we have “Distraction Week”. This is where I enlist my children to pretend to be the most noisy audience ever. My kids will literally try to distract my student while they are playing. The goal, the student can ignore all distractions. But I still call them up and have them bow and follow the same step-by-step process.

The week of the recital is recital prep week. Shortened practices because the point is to run through their recital piece 3 times following the steps of sitting in their seat, being called up, bowing, playing, bowing, and returning to their seats. By this point, they have got it down. So the lesson will be super short anyways and you don’t want your students playing their sone more than 3 times anyways.

Happy Teaching!